✍ Scribed by Mario Natarelli
No coin nor oath required. For personal study only.
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products—and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships—relationships that are potentially worth billions.
In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday's thinking for tomorrow's challenges?
Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent.
Divided into three sections, Brand Intimacy starts with Context and Understanding....
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Table of Contents; Legal Page; Title Page; Book Description; Dedication; Trademarks Acknowledgement; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; New Excerpt; About the Author; Publisher Page;The fire and passion of the