Brand franchise extension: New product benefits from existing Brand Names

✍ Scribed by Edward M. Tauber

• Book ID: 115808950
• Publisher: Elsevier Science
• Year: 1981
• Tongue: English
• Weight: 490 KB
• Volume: 24
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/0007-6813(81)90144-0