✦ LIBER ✦
Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context
✍ Scribed by Michel Laroche; Chankon Kim; Lianxi Zhou
- Book ID
- 119081096
- Publisher
- Elsevier Science
- Year
- 1996
- Tongue
- English
- Weight
- 551 KB
- Volume
- 37
- Category
- Article
- ISSN
- 0148-2963
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