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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Haig. M. (2003), Kogan Press.

✍ Scribed by Cleopatra Veloutsou

Book ID: 113598020
Publisher: Elsevier Science
Year: 2004
Tongue: English
Weight: 35 KB
Volume: 22
Category: Article
ISSN: 0263-2373
DOI: 10.1016/j.emj.2003.11.020

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