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Brand equity’s influence on responses to event sponsorships

✍ Scribed by Roy, Donald P.; Bettina Cornwell, T.

Book ID: 126669110
Publisher: Emerald Group Publishing Limited
Year: 2003
Tongue: English
Weight: 292 KB
Volume: 12
Category: Article
ISSN: 1061-0421
DOI: 10.1108/10610420310498803

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