✦ LIBER ✦
Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective
✍ Scribed by Liao, Shuling; Cheng, Colin C.J.
- Book ID
- 120289917
- Publisher
- Elsevier Science
- Year
- 2014
- Tongue
- English
- Weight
- 279 KB
- Volume
- 67
- Category
- Article
- ISSN
- 0148-2963
No coin nor oath required. For personal study only.