Brand community participation in Taiwan: Examining the roles of individual-, group-, and relationship-level antecedents

✍ Scribed by Hsien-Tung Tsai; Heng-Chiang Huang; Ya-Ling Chiu

• Book ID: 116618857
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 925 KB
• Volume: 65
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2011.03.011