✦ LIBER ✦

Brand character as a function of brand loyalty

✍ Scribed by Paula M. Tidwell; Dianne D. Horgan; Charles T. Kenny

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Automobile brand loyalty

✍ Joseph W. Newman; Richard A. Werbel 📂 Article 📅 1974 🏛 Sage Publications 🌐 English ⚖ 398 KB

An Examination of Attendee Brand Loyalty

✍ Lee, J.-S.; Back, K.-J. 📂 Article 📅 2009 🏛 SAGE Publications 🌐 English ⚖ 182 KB

A Brand Loyalty Model Involving Cognitiv

✍ Back, K.-J. 📂 Article 📅 2003 🏛 SAGE Publications 🌐 English ⚖ 122 KB

The Development of Brand Loyalty

✍ W. T. Tucker 📂 Article 📅 1964 🏛 American Marketing Association 🌐 English ⚖ 826 KB

Antecedents of True Brand Loyalty

✍ Kim, Jooyoung; Morris, Jon D.; Swait, Joffre 📂 Article 📅 2008 🏛 M. E. Sharpe Inc. 🌐 English ⚖ 330 KB

Consumers' Trust in a Brand and the Link

✍ Geok Theng Lau; Sook Han Lee 📂 Article 📅 1999 🏛 Springer ⚖ 116 KB