๐”– Bobbio Scriptorium
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Brand and Branding Geographies

โœ Scribed by Andy Pike


Book ID
114884700
Publisher
Wiley (Blackwell Publishing)
Year
2009
Tongue
English
Weight
248 KB
Volume
3
Category
Article
ISSN
1749-8198

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## Abstract Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate