Brainstorming and Beyond || Brainstorming
โ Scribed by Wilson, Chauncey
- Book ID
- 120593304
- Publisher
- Elsevier
- Year
- 2013
- Weight
- 695 KB
- Category
- Article
- ISBN
- 0124071570
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
## Abstract Although previous research indicates that nominal groups generally outperform interactive groups at brainstorming tasks, companies still favor group interaction because of its presumed benefits beyond the brainstorming task. This study assesses the effectiveness of both types of groups
This study investigated the effect of brainstorming experience on the ability of groups to subsequently select the best ideas for implementation. Participants generated ideas either alone or in interactive groups and with either the regular brainstorming rules or with additional rules designed to fu