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Brain mapping of evoked potential correlates of semantic meaning—cross-cultural studies

✍ Scribed by Wolfgang Skrandies

Book ID
116536788
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
182 KB
Volume
1270
Category
Article
ISSN
0531-5131

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According to the 'semantic differential technique' the affective meaning of words can be quantified in statistically defined, independent dimensions where every word is uniquely located on the three dimensions evaluation ('good-bad'), potency ('strong-weak'), and activity ('active-passive'). Two exp