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Bookselling Online: An Examination of Consumer Behaviour Patterns

✍ Scribed by Laing, Audrey; Royle, Jo


Book ID
120262946
Publisher
Springer US
Year
2013
Tongue
English
Weight
437 KB
Volume
29
Category
Article
ISSN
1936-4792

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The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disc