Book review—the online imperative: Participation in the web 2.0 mobile world

✍ Scribed by Gillian Rice

• Book ID: 102393157
• Publisher: Wiley (John Wiley & Sons)
• Year: 2010
• Tongue: English
• Weight: 69 KB
• Volume: 29
• Category: Article
• ISSN: 1932-2054
• DOI: 10.1002/joe.20311

✦ Synopsis

I wouldn't hire anyone who's not active today in social media," declared Krisy Frankel, director of marketing, product management, and customer experience at Cox Communications and a panelist at a recent Business Marketing Association-Phoenix meeting. Tom Funk's Web 2.0 and Beyond and Kim Dushinski's The Mobile Marketing Handbook detail plenty of evidence to support Frankel's view. Web 2.0, the Internet as Tom Funk describes it, is a rich and highly social space that is inextricable from the daily life experience of over a billion people worldwide. It has become a key gathering place and expression of our culture.