✦ LIBER ✦
Book Reviews: Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise and Sean Meehan, and Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation by Nirmalya Kumar
✍ Scribed by Mary C. Drotar
- Book ID
- 110754049
- Publisher
- John Wiley and Sons
- Year
- 2005
- Tongue
- English
- Weight
- 115 KB
- Volume
- 22
- Category
- Article
- ISSN
- 0737-6782
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