✦ LIBER ✦
Book recommendation #3, The back of the napkin: Solving problems and selling ideas with pictures, by Dan Roam
- Publisher
- Society of Environmental Toxicology and Chemistry
- Year
- 2009
- Tongue
- English
- Weight
- 546 KB
- Volume
- 5
- Category
- Article
- ISSN
- 1551-3777
No coin nor oath required. For personal study only.
✦ Synopsis
want to own and give as gifts. Here are the basics concepts. Messages that stick are: simple, unexpected, concrete, credible, emotional, and based on stories. Each chapter deals with a concept in a way that is entertaining and sometimes surprising. Now, what do you remember? The list of what makes ideas stick or what I wrote about the brothers. Ah, just their point and mine. If you only read one of these books, read this one.
Highly recommended. Buy it. You will want to refer back to it and share it with others whose messages you value.
- 291 pp. Hardcover. ISBN 978-1-4000-6428-1. $24.95. Random House. New York, NY.