โ Scribed by Chan, Kim W; Mauborgne, Ren?e
No coin nor oath required. For personal study only.
SUMMARY: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating ''blue oceans''--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call ''value innovation''--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
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