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Blue Ocean Strategy: From Theory to Practice

✍ Scribed by W. Chan Kim, Renée Mauborgne


Publisher
Harvard Business School Publishing Corporation
Year
2005
Tongue
English
Leaves
21
Category
Library

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✦ Synopsis


Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the
Competition Irrelevant by W. Chan Kim and RenΓ©e Mauborgne. Copyright Β© 2005 by Harvard Business
School Publishing Corporation. All Rights Reserved.


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