Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the<br/>Competition Irrelevant by W. Chan Kim and RenΓ©e Mauborgne.<div class="bb-sep"></div>For twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy withou
Blue Ocean Strategy: From Theory to Practice
β Scribed by W. Chan Kim, RenΓ©e Mauborgne
- Publisher
- Harvard Business School Publishing Corporation
- Year
- 2005
- Tongue
- English
- Leaves
- 21
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Adapted from BLUE OCEAN STRATEGY: How to Create Uncontested Market Space and Make the
Competition Irrelevant by W. Chan Kim and RenΓ©e Mauborgne. Copyright Β© 2005 by Harvard Business
School Publishing Corporation. All Rights Reserved.
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