Blogs and Wikis in the corporate world

✍ Scribed by Christina K. Pikas; Jessica Baumgart; Kelly Drahzal; Jordan Frank

• Book ID: 102509380
• Publisher: Wiley (John Wiley & Sons)
• Year: 2008
• Tongue: English
• Weight: 31 KB
• Volume: 44
• Category: Article
• ISSN: 0044-7870
• DOI: 10.1002/meet.145044017

✦ Synopsis

Abstract

Abstract: Many in the corporate world have embraced blogs and wikis for marketing, internal communications, and as a source of competitive intelligence information. This session will explore the various ways companies can and should use these collaborative tools.