The blogging bestseller, now fully updated to reflect the latest tools and techniques
Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you started so can begin logging in hours of blogging!
Building on the success of the two previous bestselling editions, this latest revision includes essential blogging basics, the elements required of a good blog, and the tools you'll need to get started. You'll discover how to determine the right blogging software for you, whether you should run your own blog or use a full-service hosting site, and how to set up an account and write your first post.
- Builds on the two previous bestselling editions and covers the latest advertising tools to attract an audience, methods for making money with your blog, and ways to measure your blog's success
- Includes updates to the major blogging software utilities including Google's Blogger, TypePad, and WordPress
- Walks you through the latest search engine optimization techniques for increasing your blog's visibility
- Reviews the newest plug-ins and gadgets that will allow you to extend your blog
If you're in a fog about how to blog, then this easy-to-understand guide is the right book for you.
Content:
Chapter 1 Discovering Blog Basics (pages 7โ29):
Chapter 2 Entering the Blogosphere (pages 31โ46):
Chapter 3 Choosing and Hosting Blog Software (pages 47โ72):
Chapter 4 Starting a Blogger Blog (pages 73โ100):
Chapter 5 Starting a WordPress Blog (pages 101โ120):
Chapter 6 Starting a Micro Blog (pages 121โ134):
Chapter 7 Finding Your Niche (pages 135โ150):
Chapter 8 Creating Great Content (pages 151โ164):
Chapter 9 Building Community with Comments (pages 165โ183):
Chapter 10 Working with Photos (pages 185โ204):
Chapter 11 Starting a Podcast (pages 205โ223):
Chapter 12 Working with Videos (pages 225โ239):
Chapter 13 Reaching Out with RSS (pages 241โ252):
Chapter 14 Joining the Twitterverse (pages 253โ264):
Chapter 15 Diving in to Social Networking (pages 265โ276):
Chapter 16 Measuring Blog Presence (pages 277โ290):
Chapter 17 Making Mad Mad Money (pages 291โ310):
Chapter 18 Blogging for Companies (pages 311โ328):
Chapter 19 Ten Ways of Growing Community (pages 329โ338):
Chapter 20 Ten Cool Tricks for Making Your Blog Shine (pages 339โ356):
Chapter 21 Ten Blogs You Should Know (pages 357โ362):