𝔖 Bobbio Scriptorium
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Birds of a feather bully together: Group processes and children's responses to bullying

✍ Scribed by Sian E. Jones; Antony S. R. Manstead; Andrew Livingstone

Book ID
111780200
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
366 KB
Volume
27
Category
Article
ISSN
0261-510X

No coin nor oath required. For personal study only.

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## Abstract Congruence has long been discussed in the context of brand extensions and advertising, particularly in terms of celebrity endorsement. Although just as relevant for sponsorship, the examination of this concept in that context is more recent, despite evidence that it plays a significant