"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utili
Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
โ Scribed by Bernard Marr
- Publisher
- Wiley
- Year
- 2015
- Tongue
- English
- Leaves
- 259
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Subjects
Information Management;Management & Leadership;Business & Money;Decision-Making & Problem Solving;Management & Leadership;Business & Money;Statistics;Education & Reference;Business & Money;Decision Making;Skills;Business & Money;Statistics;Applied;Mathematics;Science & Math
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1 online resource (1 volume) :
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to impro