Big data MBA: driving business strategies with data science

✍ Scribed by Schmarzo, Bill

Publisher: Wiley
Year: 2016;2015
Tongue: English
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.

✦ Table of Contents

Business potential of big data. The big data business mandate --
Big data business model maturity index --
The big data strategy document --
The importance of the user experience --
Data science. Differences between business intelligence and data science --
Data science 101 --
The data lake --
Data science for business stakeholders. Thinking like a data scientist --
"By" analysis technique --
Score development technique --
Monetization exercise --
Metamorphosis exercise --
Building cross-organizational support --
Power of envisioning --
Organizational ramifications --
Stories.

✦ Subjects

Apprentissage automatique;Big data;Business--Data processing;Business intelligence--Data processing;Business planning--Statistical methods;Data mining;Données massives;Données volumineuses;Entreprises--Planification--Méthodes statistiques;Exploration de données;Exploration de données (Informatique);Gestion--Informatique;Intelligence économique--Informatique;Management--Data processing;Intelligence économique -- Informatique;Entreprises -- Planification -- Méthodes statistiques;Exploration de d

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