Big Data and Analytics: Strategic and Organizational Impacts

✍ Scribed by Vincenzo Morabito (auth.)

Publisher: Springer International Publishing
Year: 2015
Tongue: English
Leaves: 202
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

✦ Table of Contents

Front Matter....Pages i-xxvi
Front Matter....Pages 1-1
Big Data and Analytics for Competitive Advantage....Pages 3-22
Big Data and Analytics for Government Innovation....Pages 23-45
Big Data and Education: Massive Digital Education Systems....Pages 47-64
Big Data Driven Business Models....Pages 65-80
Front Matter....Pages 81-81
Big Data Governance....Pages 83-104
Big Data and Digital Business Evaluation....Pages 105-123
Managing Change for Big Data Driven Innovation....Pages 125-153
Front Matter....Pages 155-155
Big Data and Analytics Innovation Practices....Pages 157-176
Conclusion....Pages 177-180
Back Matter....Pages 181-183

✦ Subjects

Innovation/Technology Management; IT in Business; Management of Computing and Information Systems; Database Management

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