Big Data Analytics: Harnessing Data for New Business Models

✍ Scribed by Soraya Sedkaoui (editor), Mounia Khelfaoui (editor), Nadjat Kadi (editor)

• Publisher: Apple Academic Press
• Year: 2021
• Tongue: English
• Leaves: 326
• Edition: 1
• Category: Library

✦ Synopsis

This volume explores the diverse applications of advanced tools and technologies of the emerging field of big data and their evidential value in business. It examines the role of analytics tools and methods of using big data in strengthening businesses to meet today’s information challenges and shows how businesses can adapt big data for effective businesses practices.

This volume shows how big data and the use of data analytics is being effectively adopted more frequently, especially in companies that are looking for new methods to develop smarter capabilities and tackle challenges in dynamic processes. Many illustrative case studies are presented that highlight how companies in every sector are now focusing on harnessing data to create a new way of doing business.

✦ Table of Contents

Cover
Half Title
Title Page
Copyright Page
Table of Contents
Contributors
Abbreviations
Preface
Acknowledgments
PART I: BIG DATA: OPPORTUNITIES AND CHALLENGES
1. Big Data: An Overview
2. Big Data between Pros and Cons
3. Big Data Uses and the Challenges They Face
4. Twitter’s Big Data Analysis Using RStudio
5. Big Data for Business Growth in Small and Medium Enterprises (SMEs)
PART II: BIG DATA AND BUSINESSES’ DECISION-MAKING PROCESSES?
6. The Role of Big Data in Strategic Decision-Making
7. Data Mining and Its Contribution to Decision-Making in Business Organizations
8. The Strategic Role of Big Data Analytics in the Decision-Making Process
9. The Role of the Information System in Making Strategic Decisions in the Economic Institution: Case Study of Baticic in Ain Defla, Algeria
10. The Role of Big Data Analysis and Strategic Vigilance in Decision-Making
11. Big Data Analysis and Its Role in Making Strategic Decisions
PART III: BIG DATA APPLICATIONS: BUSINESS EXAMPLES
12. The Farthest Planning of Big Data in the Light of Information Technology: “Smart Cities: A World Not Yet”
13. Blockchain Technology as a Method Based on Organizing Big Data to Build Smart Cities: The Dubai Experience
14. The Uses of Big Data in the Health Sector
15. The Role of Big Data in Avoiding the Banking Default in Algeria (The Possibility of Upgrading the Preventive Centers of the Bank of Algeria as a Source of Big Data)
16. Marketing Information System as a Marketing Crisis Management Mechanism Through Big Data Analytics: A Case Study of Algeria Telecom in Bouira
17. Perspectives of Big Data Analytics’ Integration in the Business Strategy of Amazon, Inc.
18. The Hospital Information System: A Fundamental Lever for Performance in Hospitals
PART IV: BIG DATA AND SUSTAINABLE DEVELOPMENT
19. Big Data Analysis and Sustainable Development
20. Big Data for Sustainable Development Goals: Theoretical Approach
21. Using Big Data in Official Statistics for Sustainable Development
22. The Initiatives of the UN to Improve the Quality of Big Data and Support the Sustainable Development Goals for 2030
23. Big Data and Its Role in Achieving the Sustainable Development Goals: Experiences of Leading Organizations
Index