✦ LIBER ✦

Big biotech embraces direct-to-consumer advertising

✍ Scribed by Katsnelson, Alla

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Direct-to-Consumer Advertising of Pharma

✍ Ziad F. Gellad; Kenneth W. Lyles 📂 Article 📅 2007 🏛 Elsevier Science 🌐 English ⚖ 113 KB

Experimenting with direct-to-consumer ad

✍ The Lancet 📂 Article 📅 2000 🏛 The Lancet 🌐 English ⚖ 30 KB

The direct-to-consumer advertising genie

✍ The Lancet 📂 Article 📅 2007 🏛 The Lancet 🌐 English ⚖ 34 KB

Point: Biotech needs direct to consumer

✍ Oestreicher, Paul; Warner, Tim 📂 Article 📅 2006 🏛 Nature Publishing Group 🌐 English ⚖ 92 KB

Direct-To-Consumer Advertising — An Emot

✍ Maren S. Mayhew 📂 Article 📅 2009 🏛 Elsevier Science 🌐 English ⚖ 102 KB

DIRECT TO CONSUMER ADVERTISING AND PRESC

✍ TOSHIAKI IIZUKA; GINGER Z. JIN 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 54 KB