Beyond the price mirage: When the customer perceptions are the real competition

✍ Scribed by Deborah C. Sawyer

• Book ID: 101293940
• Publisher: John Wiley and Sons
• Year: 1998
• Weight: 32 KB
• Volume: 9
• Category: Article
• ISSN: 1058-0247
• DOI: 10.1002/(sici)1520-6386(199801/03)9:1<69::aid-cir13>3.0.co;2-x