A cross-national study of the individual
β
Amanda J. Broderick
π
Article
π
2007
π
John Wiley and Sons
π
English
β 375 KB
## Abstract The article theoretically proposes and empirically tests an individual and nationalβcultural nomological network of consumer involvement. A consumer survey in the United Kingdom, France, Germany, Spain, and Italy captures nomological network data. Findings are significant in three areas