✦ LIBER ✦
Beyond response: Investigating consumer perceptions that drive likability of direct response advertisements
✍ Scribed by Alan J. Bush; Robert P. Bush; Philip S. Nitse
- Book ID
- 102816916
- Publisher
- John Wiley and Sons
- Year
- 1993
- Weight
- 828 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0892-0591
No coin nor oath required. For personal study only.