## Abstract Different adaptive styles characterize cognition and behavior in different affective states. Whereas negative affect supports accommodation (i.e., stimulusβdriven bottomβup processing), positive affect supports assimilation (i.e., selfβdetermined topβdown processing). Applying this well
β¦ LIBER β¦
Beyond mood and social judgment: Mood incongruent recall and mood regulation
β Scribed by Ralph Erber; Maureen Wang Erber
- Publisher
- John Wiley and Sons
- Year
- 1994
- Tongue
- English
- Weight
- 655 KB
- Volume
- 24
- Category
- Article
- ISSN
- 0046-2772
No coin nor oath required. For personal study only.
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Although much research has been conducted on mood in relation to purchase behavior, relatively little has focused on how it functions in the actual use of products and services. There are also research gaps with respect to a more multidimensional and holistic understanding of mood and its self-regul