Beyond mistrust and competition—the role of social and personal bonding processes in sustaining livelihoods of rural tourism businesses: a case of the Peak District National Park
✍ Scribed by Gunjan Saxena
- Publisher
- John Wiley and Sons
- Year
- 2006
- Tongue
- English
- Weight
- 255 KB
- Volume
- 8
- Category
- Article
- ISSN
- 1099-2340
- DOI
- 10.1002/jtr.574
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✦ Synopsis
Abstract
This paper theorises the significance of social and personal bonding processes in promoting sustainable resource‐use and equitable tourism development using research on personal and social bonding process and relationship marketing. By looking at small, rural tourism businesses in the Peak District National Park (PDNP) it discusses how in intricate ways, individual business owners/managers are utilising social and kinship ties to increase their visual presence and competitive position in contemporary markets. The paper describes the significance of social and personal bonds as the respondents discuss how their informal affiliations have enabled them to tap into additional resources and develop products embedded in locally specific conventions that are more attractive to visitors, and are also assisting them to monitor each others' progress through informal forms of regulation. Copyright © 2006 John Wiley & Sons, Ltd.