Beyond mean estimates of price and promotional effects in scanner-panel sales–response regression

✍ Scribed by Harry Haupt; Kathrin Kagerer

• Book ID: 118480371
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 595 KB
• Volume: 19
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2012.06.002