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Beyond conjoint analysis: Advances in preference measurement

✍ Scribed by Oded Netzer; Olivier Toubia; Eric T. Bradlow; Ely Dahan; Theodoros Evgeniou; Fred M. Feinberg; Eleanor M. Feit; Sam K. Hui; Joseph Johnson; John C. Liechty; James B. Orlin; Vithala R. Rao

Book ID
106454844
Publisher
Springer US
Year
2008
Tongue
English
Weight
263 KB
Volume
19
Category
Article
ISSN
0923-0645

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An experiment on simplifying conjoint an
An experiment on simplifying conjoint analysis designs for measuring preferences
✍ Tara Maddala; Kathryn A. Phillips; F. Reed Johnson πŸ“‚ Article πŸ“… 2003 πŸ› John Wiley and Sons 🌐 English βš– 157 KB

## Abstract In conjoint analysis (CA) studies, choosing between scenarios with multiple health attributes may be demanding for respondents. This study examined whether simplifying the choice task in CA designs, by using a design with more overlap of attribute levels, provides advantages over standa