Between global and glocal: content analysis of the Chinese Web Sites of the 100 top global brands

✍ Scribed by Michael Maynard; Yan Tian

• Book ID: 113870429
• Publisher: Elsevier Science
• Year: 2004
• Tongue: English
• Weight: 69 KB
• Volume: 30
• Category: Article
• ISSN: 0363-8111
• DOI: 10.1016/j.pubrev.2004.04.003