๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Better use of the industrial marketing concept

โœ Scribed by Grandhi Balakrishna


Publisher
Elsevier Science
Year
1978
Tongue
English
Weight
638 KB
Volume
7
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


Direct marketing to the credit card indu
โœ Bart MacChiette; Abhijit Roy ๐Ÿ“‚ Article ๐Ÿ“… 1991 ๐Ÿ› John Wiley and Sons โš– 798 KB

Based on the notion of securing the group's endorsement, affinity marketing has achieved breakthrough results in terms of advertising effectiveness, particularly in the credit card industry. This builds impact and credibility into the sales message by leveraging the preestablished relationship that