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Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

✍ Scribed by Ingenbleek, Paul T. M.; Frambach, Ruud T.; Verhallen, Theo M. M.


Book ID
123606370
Publisher
John Wiley and Sons
Year
2013
Tongue
English
Weight
150 KB
Volume
30
Category
Article
ISSN
0737-6782

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