## Abstract Procter&Gamble (P&G) developed ScienceβinβtheβBox (SIB; www.scienceinthebox.com) after discussions with their stakeholders as to how the consumer products company could better communicate key environmental performance and safety information to the public. A series of workshops enabled P
Benefits of diversity, communication costs, and public opinion dynamics
β Scribed by Gani Aldashev; Timoteo Carletti
- Publisher
- John Wiley and Sons
- Year
- 2009
- Tongue
- English
- Weight
- 275 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1076-2787
No coin nor oath required. For personal study only.
β¦ Synopsis
Abstract
We study the dynamics of public opinion in a model where agents change their opinions as a result of random binary encounters if the opinion difference is below their individual thresholds that evolve over time. We ground these thresholds in a simple individual costβbenefit analysis with linear benefits of diversity and quadratic communication costs. We clarify and deepen the results of earlier continuousβopinion dynamics models (Deffuant etΒ al., Adv Complex Systems 2000, 3, 87β98; Weisbuch et al., Complexity 2002, 7, 55β63) and establish several new results regarding the patterns of opinions in the asymptotic state and the cluster formation time. Β© 2009 Wiley Periodicals, Inc. Complexity, 2009
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