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Benefits of Aesthetic Design as an Element of New Service Development

✍ Scribed by Marina Candi

Book ID
109165323
Publisher
John Wiley and Sons
Year
2010
Tongue
English
Weight
226 KB
Volume
27
Category
Article
ISSN
0737-6782

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MULTIPROJECT STRATEGY AND SALES GROWTH:
MULTIPROJECT STRATEGY AND SALES GROWTH: THE BENEFITS OF RAPID DESIGN TRANSFER IN NEW PRODUCT DEVELOPMENT
✍ KENTARO NOBEOKA; MICHAEL A. CUSUMANO πŸ“‚ Article πŸ“… 1997 πŸ› John Wiley and Sons 🌐 English βš– 160 KB πŸ‘ 2 views

This paper explores the impact on sales growth of different product development strategies, especially an approach that focuses on the coordination of multiple projects that overlap in time and share critical components. The data for our analysis comes from the automobile industry, although the prin