𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Benefit Segmentation of Seaside Destination in the Phase of Market Repositioning: the Case of Portorož

✍ Scribed by Helena Nemec Rudež; Gorazd Sedmak; Štefan Bojnec

Book ID
112136383
Publisher
John Wiley and Sons
Year
2011
Tongue
English
Weight
126 KB
Volume
15
Category
Article
ISSN
1099-2340

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Positioning an island destination in the
Positioning an island destination in the peripheral area of the Baltics: a flexible approach to market segmentation
✍ Reidar J Mykletun; John C Crotts; Arnstein Mykletun 📂 Article 📅 2001 🏛 Elsevier Science 🌐 English ⚖ 101 KB

The market segmentation process is a critical component of positioning tourist destinations whereby marketers identify within an existing market distinct groups of visitors that best maximize value to the destination and assess their ability to serve and grow the targeted segment(s). Dividing a visi