𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Benchmarking marketing productivity using data envelopment analysis

✍ Scribed by Naveen Donthu; Edmund K. Hershberger; Talai Osmonbekov

Book ID
116617747
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
143 KB
Volume
58
Category
Article
ISSN
0148-2963

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Performance benchmarking using interacti
Performance benchmarking using interactive data envelopment analysis
✍ Thierry Post; Jaap Spronk πŸ“‚ Article πŸ“… 1999 πŸ› Elsevier Science 🌐 English βš– 187 KB

This paper presents a procedure for performance benchmarking, that extends the performance measurement technique Data Envelopment Analysis (DEA), to incorporate the interactive decision procedure Interactive Multiple Goal Programming (IMGP). The resulting procedure is called Interactive Data Envelop