𝔖 Bobbio Scriptorium
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Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies

✍ Scribed by Beverland, Michael; Kotler, Philip; Pfoertsch, Waldemar

Book ID
118043305
Publisher
Emerald Group Publishing Limited
Year
2007
Tongue
English
Weight
265 KB
Volume
22
Category
Article
ISSN
0885-8624

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