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Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis

โœ Scribed by Johnson, Lester W.; Ringham, Liane; Jurd, Kevin

Book ID
120786101
Publisher
Emerald Group Publishing Limited
Year
1991
Tongue
English
Weight
364 KB
Volume
8
Category
Article
ISSN
0265-1335

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## Abstract The market share of New World wines sold in many European countries has increased dramatically over the past decade. More aggressive marketing, together with a more distinct and recognizable labeling scheme, are often regarded as the keys to the marketing success of these new wines. Thi