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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

✍ Scribed by Robert J. Meyer; Joachim Vosgerau; Vishal Singh; Joel E. Urbany; Gal Zauberman; Michael I. Norton; Tony H. Cui; Brian T. Ratchford; Alessandro Acquisti; David R. Bell; Barbara E. Kahn

Publisher: Springer US
Year: 2010
Tongue: English
Weight: 198 KB
Volume: 21
Category: Article
ISSN: 0923-0645
DOI: 10.1007/s11002-010-9109-y

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