๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Behavioral ecology: Contingency management of consumer energy use

โœ Scribed by Richard A. Winett; Michael T. Nietzel


Publisher
Springer US
Year
1975
Tongue
English
Weight
569 KB
Volume
3
Category
Article
ISSN
0091-0562

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


The behavioral ecology of brand choice:
โœ Gordon R. Foxall; Victoria K. James ๐Ÿ“‚ Article ๐Ÿ“… 2003 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 461 KB

## Abstract Matching theory predicts choices on concurrent variable ratio schedules on which consumers' brand selection occurs will show maximization via exclusive choice of the richest schedule. However, aggregate studies of consumer choice indicate two modes of consumer brand purchase within a pr