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Young, Brian M.
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Fiction
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2018
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Palgrave Macmillan
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English
โ 248 KB
๐ 1 views
This book approaches consumer psychology from a unique perspective, covering the entire lifespan, from birth to old age. Childhood and youth are not discussed as areas that are special, different or remote from the rest of consumer research but are integrated into our development as humans. Consumpt