Been There, Done That: The Impact of Effort Investment on Goal Value and Consumer Motivation

✍ Scribed by Ying Zhang, Jing Xu, Zixi Jiang, and Szu-Chi Huang

• Book ID: 123936223
• Publisher: University of Chicago Press
• Year: 2011
• Tongue: English
• Weight: 350 KB
• Volume: 38
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/657605