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Bayesian Analysis of Autocorrelated Ordered Categorical Data for Industrial Quality Monitoring

โœ Scribed by Girard, Philippe; Parent, Eric

Book ID
126634004
Publisher
American Statistical Association
Year
2001
Tongue
English
Weight
496 KB
Volume
43
Category
Article
ISSN
0040-1706

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## Abstract In the highly competitive business environment of today, the cost to attract new customers is much higher than the cost required to maintain the existing ones. To keep the balance between the acquisition rate and defection rate through executing offensive and defensive marketing policie