There has been a paucity of research into the marketing practices and approaches of small tourism and hospitality ยฎrms, until the 1990s. This paper goes some way towards improving knowledge in this area by reporting the ยฎndings of the ยฎrst national survey of small tourism and hospitality ยฎrms in the
Barriers to management development in small hospitality firms
โ Scribed by Professor Graham Beaver; Conrad Lashley
- Publisher
- John Wiley and Sons
- Year
- 1998
- Tongue
- English
- Weight
- 151 KB
- Volume
- 7
- Category
- Article
- ISSN
- 1086-1718
No coin nor oath required. For personal study only.
โฆ Synopsis
nature of management in small ยฎrms, using the example of the hospitality industry
. varying aims of the owner managers and their effect on the running of the business . need for higher managerial skills .
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