✦ LIBER ✦
Bank life insurance: Low-cost distribution is vital
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 330 KB
- Volume
- 12
- Category
- Article
- ISSN
- 8756-6079
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✦ Synopsis
LOW-COST DISTRIBUTION IS VITAL anks want to sell life insurance. But many who tried to, have failed. The reason may be that they didn't keep their distribution costs low enough. But future opportunities for banks to successfully sell life insurance do exist. "We all know they're there," insisted David F. Steppat, a bank insurance expert with Minnesota Mutual Life Insurance Company. "But targeting and low-cost distribution are very, very important in this market. Because without that, it's not going to work. And in my opinion, leveraging technology is the way you get to low-cost distribution." I2 BANKS IN INSURANCE REPORT