✦ LIBER ✦
Back to life! Why brands grow old and sometimes die and what managers then do: an exploratory qualitative research put into the French context
✍ Scribed by Lehu, Jean‐Marc
- Book ID
- 123619511
- Publisher
- Taylor and Francis Group
- Year
- 2004
- Tongue
- English
- Weight
- 143 KB
- Volume
- 10
- Category
- Article
- ISSN
- 1352-7266
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