✦ LIBER ✦
Awareness, Use, and Effectiveness of Models and Methods for New Product Development: Ed J. Nijssen and Karin F. M. Lieshout, European Journal of Marketing (November 10, 1995), pp. 27–44
- Book ID
- 116151293
- Publisher
- John Wiley and Sons
- Year
- 1996
- Tongue
- English
- Weight
- 256 KB
- Volume
- 13
- Category
- Article
- ISSN
- 0737-6782
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